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Improve Your Company’s Bottom Line with Enterprise Engagement

When designed and executed correctly, an enterprise engagement program delivers increased profitability and higher stock prices. And an effective engagement program doesn’t just target your employees...

Topics: Employee Engagement

Join Forces with Divvy Engagement Solutions at the WBENC National Conference

 

Divvy Engagement Solutions (formerly Taico Incentives) Leadership Team will be attending the WBENC National Conference & Business Fair in Las Vegas on June 20-22, at the Mandalay Bay Resort and Casino. Billed as the largest conference for women business owners in the United States, the conference promotes the expansion of women’s business opportunities in the marketplace.

Topics: wbenc

People Analytics Becomes Strategic to Company Growth

 

People analytics is a field that is exploding in importance.  In 2016 44% of surveyed companies are now using workforce data to predict business performance, up from 29% in 2015.  That’s an increase of over 50%.  This kind of analysis requires data from throughout the company (including financials) and even data from outside sources such as Glassdoor scores, social networking platforms, and hiring data. 

Design Thinking and People Analytics

 


Last month, I had the opportunity to present at the Women's Business Enterprise National Council’s (WBENC) Summit & Salute Conference WeInnovate! Program. I discussed how the incentive and recognition programs you now have in your company will soon disappear. And how all of your sales, wellness, years of service, customer service and other types of employee motivation initiatives should now be considered through the prism of Engagement.

 

Divvy Engagement Solutions Feature Presenter at  WBENC's WeInnovate!

Divvy Engagement Solutions has been selected to be a featured presenter at Women's Business Enterprise National Council’s (WBENC) Summit & Salute Conference at the New Orleans Marriott on March 21-23. Divvy will be part of the WeInnovate! Program and Adele Aguirre, Divvy President will make our presentation at 4:10 pm on March 21.  The location is the New Orleans Marriott - Balcony L-M-N.

Topics: Events

How I went from WBENC "fan" to all out "enthusiast!"

                                                                A personal story.

 Tai, Charles w/ WBENC Directors: Keisha & Miranda
I am not a woman business owner. I am one male employee working for one great woman-owned company.
Going out and realizing your dream of business ownership is no small feat. As 90% of those reading this blog can attest, regardless of your gender, you will face a lot of challenges. Capitalization, reaching your customers, branding, competing with the Goliaths, or just feeling all alone—these are some of the minefields that may determine if your enterprise grows or folds.
The stats for failure are daunting.  And who wants to be a stat?
I hope my experiences at WBENC will offer you these helpful tips and insights on your road to success.
Topics: woman owned business wbenc

Why advertising and employee engagement need each other.

My conversation with Miguel Farias. about the advertising industry, employee engagement and their impact on each other. Miguel is an internationally acclaimed, award-winning, creative advertising director, responsible for the some of the industry's most popular and effective ad campaigns. His clients include Coca Cola, Toyota, Delta Airlines, Citibank HBO, Buick, Panasonic and The US Marines. Miguel is best known for his 3 Musketeers general market "floating bar" campaign that achieved historic sales results for Mars Corporation. He is founder of 4M Communications and lives in New York with his wife and two children. His email is: mfarias@4mcommunicationsny.com

Topics: employee incentive program Employee Engagement performance improvement solutions CMO marketing advertising

Employee dis-engagement is robbing your bank! Protect your assets!

If you are a business owner or in senior management, you are acutely aware of the negative factors that seem out of your control. Factors undermining your business growth and profitability. Higher taxes, rising costs, competition, regulation, employee dis-engagement and unforeseen market changes.  These things can raise your blood pressure and even threaten your business survival.
However, the good news is you can get control of one very vital asset by focusing on employee engagement.

Topics: retaining your valued employees Employee Engagement Employee Retention wellness programs incentive and reward solutions points-based recognition program

How to create an engagement program employees will love

Getting caught up in the mire of research and opinions about whether or not rewards work can drive one to drink—or something stronger! It’s especially true if you have a large workforce and are getting pressure from the top to produce results. What kind of behavior changes are you looking to achieve in your workplace? What measurements are you using that confirm certain behaviors are improving?

We know what doesn’t work. Compliance is not engagement. Fear isn’t respect. Intimidation creates costly turnover. Cooperation isn’t always collaboration. Throwing only cash or rewards at your workforce will produce only temporary changes in attitude and behavior.

The Pavlov approach to changing employee behavior gets a one-time response at best. Once the reward runs out, your employees will often revert to their old ways. Losing weight, showing up on time, quitting smoking, practicing safety, contributing ideas, saving money, or improving sales are all goals that need more than a pat on the back or a new TV. You can spend a lot of money—only to get a temporary result.

So do rewards work?

The answer will depend on how your programs are designed and implemented. What you want is the best use of your organization’s resources for long-term positive and productive performance. Here’s a hint—sincere and deserved recognition is the foundation.   

Topics: retaining your valued employees Communication Employee Engagement Safety Employee Retention Employee Recognition Sales Performance Peer to peer recognition tangible reward Attendance Employee Incentive Programs

Why marketing needs employee engagement

When examining notable Chief Marketing Officers like Marissa Riccardi, Michael Lazerow, Eileen Zicchino, Simon Clift, Pamela Kaufman, Terri Graham, and so many others, a common understanding is shared. Employee engagement dramatically affects the success of building your brand.

“When it comes to clients, it’s all about trust,” notes CMO Eileen Zicchino. “When we look at our brand attributes, it’s about character, intelligence, and strength. Our employees help us put the client first. Our workforce works very closely with them which, in turn, builds our brand. It must be about relationships and trust even if it means we have to turn away business.”

The promise your brand makes to customers is powerfully delivered through the behaviors of your workforce. They are your brand ambassadors. With every move, they represent your brand and they are what differentiates you in the marketplace. All the advertising dollars in the world can proclaim how great your products are or how customer-focused your company is but it’s not enough. How your receptionist answers the phone, how accessible your customer service hotline is, and how well you serve the interests of your clients is what ultimately wins and retains customers.

Properly identifying what makes your brand valuable while helping employees to live and breathe your brand promises will result in superlative employee and customer experiences. That’s what you want.

The focus then becomes how best to collaborate with your employees to match brand values with your customer requirements. What are your strengths? What are you excellent at? What is innovative about you? Are you delivering on your promises? Does your workforce enthusiastically advocate for your brand’s message?

Topics: Employee Engagement Employee Recognition employee training Results Suggestion Programs Employee Incentive Programs Social Engagment Tools Employee ideas Chief Marketing Officer CMO marketing